Shukran is the Landmark Group’s most-loved retail loyalty programme.

Shukran is the biggest and most successful retail and hospitality loyalty programme in the Middle East. Members can earn valuable Shukrans on their purchases and spend them for instant savings at 40+ brands including clothing, footwear, accessories, furniture & furnishings, electronics, sports, entertainment and restaurants.

With tonnes of rewards coupled with digital convenience, Shukran is indeed a value-added programme armed to boost your shopping experience, whether it is via monthly offers, special bonuses for birthday, enrollment anniversary and others!

To date, Shukran is present across the GCC on online and in stores, in the UAE, Saudi Arabia, Oman, Bahrain, Kuwait, Qatar, Egypt and Jordan and boasts a member base of over 20 million customers.

Year of inception 10+years
Origin UAE
Customers 20M+
Available for 40+brands
Territories 8
Earn & Spend Shukrans online and in stores.
Earn & Spend Shukrans online and in stores.

Earn & Spend Shukrans online and in stores.

You can earn Shukrans on every purchase at our brands, whether online or in stores.

Here’s how:

  1. Sign up at the cash counter with your phone number when you visit the store
  2. Sign up online at any of our brands & link your account
  3. Download the Shukran app



- Keep track of all your Shukran earns and spends on the app and be clever to use up your Shukrans instead of cash when you've accumulated enough.


- Claim Shukrans retrospectively from the app if you have missed earning them on a previous purchase by just quoting the invoice number


- Keep up to date on all exclusive and secret deals we have running just for our members on our website and app.


- Get personalised coupons from your favourite brands based on the products that you enjoy shopping the most.


- Find all your receipts in one place, so you don't have to search for them in case you wish to exchange or return a purchase


- Keep your profile up to date with email, mobile number and date of birth details to ensure you never miss out on our special campaigns

Explore the Shukran website and app.

Visit or download the Shukran app for iOS and Android. Use your virtual card to keep track of your transactions, check your Shukran balance, get the latest offers and locate nearby stores.

What people say

We're proud to always stand by them and offer
the best loyalty programme.

Wassan Athamina Member since 2016 I have to admit that I often subscribe to loyalty programmes with zero to little expectations, just adding an extra card to carry in my wallet. However, the Shukran card proved to be a totally different experience! More than once, I was surprised to get an invitation to exclusive event. Thank you, Shukran!
Gitika Mittal Member since 2010 Shukran Rewards for me are Happiness Rewards. My most cherished memory is when I bought a skateboard for my son with Shukran. It put a very big smile on my son's face. Whenever I make a purchase at a Landmark store I always get excited because Shukran Rewards add to my purchasing power.
Abigail Bokingo Member since 2008 I am very pleased with Shukran. It has a great number of partner brands and partner organizations. I can earn and redeem points during sales and promotions across 9 countries by simply showing my digital card on the Shukran app. No doubt, Shukran is the best loyalty programme in the Middle East! The possibilities are truly endless!
Bronislava Torokova Member since 2009 I have been a Shukran member since 2009 and have only good experiences. It is easy to enrol, easy to collect points and redeem them. Most of our favourite clothing, shoes and accessories outlets are members, so collecting points has never been easier. It gives you real rewards for the money you spend. I highly recommend it.
Mai Abu Al Khair Member since 2009 Shukran is a part of my family! From the bottom of my heart, I would like to thank you for your rewards system which is incomparable with any other loyalty programme. Your deals and offers are amazing and are truly rewarding. I am sure that millions of families are enjoying your many great benefits!

Discover our presence

Middle East + Egypt

Countries 8
Customers 20M+
Find our stores